For any business, it is vital to have two things: a proper plan and exceptional customer service. Today, in this digital world, social media plays a significant role in every aspect of life and business, and customer service is no exception.
The importance of social media in customer service is immense only if you understand and put it to the best of use. It will help you with your primary objectives:
- Building a robust and long-lasting relationship with your customers and
- Managing all relevant elements of your business to ensure success through these channels.